PENN NATIONAL GAMING

a potpourri of promotional ADVERTISING magic

Penn Gaming is home to 40+ US properties, and I had the distinct pleasure of executing a metric shit-ton of print, radio, TV, OOH and digital work for all of them on a monthly basis. Buckle up, you’re in for a wild ride.

REWARDS PROGRAM REBRAND: From concept to establishing their new voice, I led the charge on rebranding their outdated rewards program. And thus, ‘Wild Card’ was born.

ARGOSY CASINO PRINT: Next stop, Argosy, Illinois, home to one of Penn’s higher-end properties and an elegant foil treatment visual.

HOLLYWOOD AURORA/JOLIET OOH: Moving right along into some billboards for another Illinois property, this time touting how wonderful it is to have two casinos close to each other.

HOLLYWOOD TOLEDO PRINT: If you thought I’d let you leave without seeing some St. Patrick’s Day print from an Ohio gem, then you’ve got another thing coming to you.

HOLLYWOOD GAMING AT MAHONING VALLEY RACE COURSE PRINT: The length of the title alone on this one should be enough to pique your interest in this Ohio casino promo.

HOLLYWOOD TOLEDO PRINT: I know what you’re thinking: we’ve already seen something from Toledo, BUT this is a promo for the premier Bob Seger cover band and I could not—in good conscience—let you leave without seeing it.

LET’S BREAK FOR SOME RADIO: I concepted, wrote, directed talent, recorded and edited around 20 different radio spots for this brand a month. It was a great way to get comfortable with radio production and also to find new ways of making the term “hot slots” sound tasteful.

BOOMTOWN CASINO PRINT: In case you haven’t realized yet, the promo work we did was as varied as the voices, looks and audiences for these different properties. So, feast your eyes on this delectable crab leg photography and some delicious headlines from this Mississippi seafood print promotion.

ZIA PARK OOH: Sorry that this trip has to come to an end, but what better place to conclude than beautiful New Mexico? I was tasked with creating some billboards promoting their hotel, sure sounds easy enough. But I never thought I’d have the joy of creating 4 billboards for a 4-course steak dinner. Yum!