Jetblue card

paper paradise

To show how quickly the JetBlue Card transforms purchases into vacations, we partnered with artist Hattie Newman to create intricate paper cities spilling out of commonly purchased items. And what started out as a brief for a few social posts turned into print, out-of-home and an installation at JFK airport. Plus a few social posts too.

WEBBY 2017

OUT OF HOME

JFK AIRPORT INSTALLATION